REMEMBERMAKE SURE YOU’RE TALKING ABOUT YOUR CLIENT’S PAIN POINTS. Not just what you do. But how you make their life better. Anyone can say “we plan beautiful weddings”. Try using “we do ____ , so you can ____” statements. Here’s another great post with tips from BTL with tips for your Services page.
Remember those “we do ____ , so you can ____” statements. You want to let them know who this service is perfect for. “This is perfect for you if ____.” It doesn’t need to be a crazy long explanation or bullet point list of inclusions. Just a basic blurb to entice them to reach out for more info. Save a longer description for you services and pricing guide, which they’ll access for more details after they inquire.
“Positive, calming, flexible, creative, fantastic team worker with our other vendors, and an attention to detail that’s unmatched. Our day went by sooo smoothly and we actually got to enjoy ourselves, knowing that everything was under control!”— REBECCA & JAMES
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Reiterate how they deserve all the help and awesome service and compell them to reach out for more information here.
